9 Leading Value Added Resellers to Simplify Your IT Management

What is a Value Added Reseller?

A value-added reseller (VAR) is a company that takes existing third-party products, typically hardware, software, or IT systems, and loads them with customized services, solutions, or features before reselling them to end-users. 

These additional services can include installation, integration, training, or continued support that transforms the core product into a personalized solution for specific customer needs. 

In a nutshell, VARs help you get more out of your products than when directly purchasing from the manufacturer.

Recent projections of the VAR market point towards an impressive CAGR of 11% from 2024 to 2030. The market value of VAR software offerings was around $550 million in 2023. 

What’s propelling this growth? It’s driven partly by the increased reliance on cloud computing and digital transformation across all industries and increased adoption by large enterprises and SMBs.

Why Do VARs Matter?

VARs matter because they are the bridge between complex technology and real-world business needs. Unlike buying directly from competitors, VARs combine products from multiple vendors with deep technical expertise to create more comprehensive solutions. 

What really makes them valuable is their ability to act as both advisor and implementer: they'll help you figure out what you need, source it cost-effectively, ensure it all works together, and support it long-term.

VARs are also vital distribution channels for manufacturers. In fact, many IT manufacturers reward VARs with special pricing or discounts to encourage them to expand their product offerings. 

Since most VARs work with multiple brands, they can give you a variety of product options that are best suited for your business.

Other perks of relying on a VAR for your business include:

• Custom hardware and software integration for your IT infrastructure

• Advanced technical support for installation, configuration, and troubleshooting

• Vendor consolidation through centralized management of multiple products and services

• Specialized security and compliance solutions

• Exclusive discounts and optimized pricing through established partnerships

VARs are not about the product but about making an existing product work for you. (Hence, the “value-added” in the name)

Note that while a VAR doesn’t control the pricing of the core product itself (that’s still set by the manufacturer), it does have control over the value it adds.

What To Look For in a VAR Service?

Your VAR makes or breaks how smoothly your IT projects run. After all, it’s no less than an extension of your team.  Therefore, you need a reseller that understands the full scope of your business and all its technical needs.

Here’s what to look for when selecting a VAR for your organization.

Look for technical expertise and industry knowledge

Your VAR should be highly skilled and experienced in the specific technologies you're deploying. You don’t want a generalist. Go with the one that knows your industry and the technical nuances of the hardware or software you're investing in.

Check if:

• They specialize in the products you're considering: A VAR that’s certified with reputed vendors will know how to maximize those solutions in a way that others might not.

• They have a track record in your industry: A VAR with experience in sectors like finance, healthcare, or manufacturing will better understand compliance needs, data security concerns, and regulatory frameworks.

Check their customization options

The “value-added” part of the relationship mostly depends on customization. You need a VAR that fits your business requirements and offers a wide range of services. These could mean:

• Custom software development to ensure easy integration with your existing systems.

• Specialized hardware configurations that match the requirements of your data center or network.

• Unique service offerings like bundling cybersecurity audits with a network deployment, or offering managed services to provide ongoing support post-implementation.

⚡Tip: Ensure that your VAR has options for vulnerability assessments and provides firewalls, intrusion detection systems, and endpoint protection.

Pay attention to pre-sales and post-sales support

Look for a VAR that offers comprehensive pre-sales support like product demos, proof of concepts, and thorough assessments of your current infrastructure.

Just as important is post-sales support. Once everything is in place, how will the VAR continue to support your IT operations? Some important things to consider:

• SLAs (Service-Level Agreements): What’s their response time for technical issues? How long will it take to get a replacement part if something fails? 

• Maintenance and upgrades: Will they help keep your systems updated with the latest patches and firmware? Can they manage upgrades smoothly, without downtime?

⚡Tip: The best VARs would include remote monitoring and patch management by default. Ensure proactive support models before picking one.

Inquire about vendor certifications and partnerships

The best VARs will often have certifications from the manufacturers whose products they resell. These certifications show that the VAR has met stringent training and testing requirements. More importantly, they often indicate that the VAR can provide priority support and access to advanced resources from the vendor.

Here’s what to look for:

• Vendor partnerships at a high level, preferably “Gold” or “Platinum” certifications from top vendors like Cisco, Microsoft, or HP

• Cross-vendor expertise since many IT environments are multi-vendor by nature

• Vendor-specific tools like configuration management or diagnostic tools

Check if they're flexible and scalable

Your VAR should be scalable enough to grow with you as your needs change. If you’re planning a major roll-out, from upgrading hundreds of workstations to overhauling your data center, the VAR needs to have the manpower and logistical experience to execute smoothly.

Also, make sure that they are flexible in their service offerings. You might not need everything up front. A good VAR offers modular services that scale dynamically, whether it’s moving from on-prem to cloud, or scaling up security measures as your network grows.

⚡Tip: If your company operates across multiple locations or internationally, only go with a VAR that operates globally.

Workwize

Workwize is a zero-touch IT hardware management platform built for global teams. Workwize provides comprehensive IT hardware services, from asset procurement to disposal in 100+ countries.

When you partner with Workwize, you don't just get fully customized, MDM-enabled equipment. You enjoy comprehensive support, real-time asset management, zero-touch deployment, one-click equipment retrievals, and much more. It’s much more than a traditional VAR.

Workwize features:

• IT equipment procurement: Get customized, MDM-enrolled IT equipment in over 100 countries. Shipping, customs, and communication is all upon us.

• IT equipment deployment: Deploy required settings, user access controls, software in your equipment so it's work ready when it reaches you. 

• IT equipment management: Always stay on top of your equipment. Know where they’re located, who's using them, and more, all from a centralized hub.

• IT equipment retrieval: Employees left? Or devices reached the end of their lives? Bring back your equipment from anywhere in the world with the click of a button.

• IT equipment disposal: Dispose of assets in an environmentally sustainable manner with complete data erasure and physical hardware destruction.

  

CDW

Via: CDW

CDW is one of the most recognized names in the VAR space. They have a massive portfolio of IT solutions and services for businesses of all sizes, from budding startups to large firms with global operations.

CDW works across multiple IT domains like cloud computing, cybersecurity, data center solutions, digital workspace deployments, etc. While the platform operates globally, it maintains local teams for personalized service. 

They also offer in-depth assessments for everything from security posture to cloud migration readiness.

Key features:

• Managed services like 24/7 monitoring, patch management, and incident response

• Strong alignment with tech vendors like Cisco, Dell, Microsoft, VMware, and AWS for certified solutions

• In-depth IT strategy consultation and security posture analysis

User outlook:

• Consistently praised for providing quick responses and for its product selection 

• Clients have noted that smaller organizations sometimes have lesser priority 

SHI

Via: SHI

SHI (Software House International) has grown from a small software reseller in 1989 to one of the largest IT solutions providers globally, with annual revenue exceeding $14 billion. They operate across the US, UK, Netherlands, France, and several Asian markets. SHI has a strong grip on enterprise software licensing - they're one of Microsoft's largest partners globally and have expertise in complex licensing programs.

SHI’s bread and butter is helping businesses streamline their software procurement and asset management. Whether you need help navigating complex Microsoft Enterprise Agreements or optimizing your software spend, SHI has the tools and expertise to simplify the process.

Recently, SHI has added generative AI solutions that include enterprise-grade gen AI, scalable hybrid infrastructure for gen AI, and even a full-stack gen AI platform.

Key features:

• Partnerships with cloud providers such as Azure, AWS, and Google Cloud for services like cloud readiness assessments and full-cloud migrations.

• End-to-end lifecycle services from hardware procurement to decommissioning

• Managed security services like threat assessments, vulnerability management, and ongoing monitoring for both on-premise and cloud infrastructures

User outlook:

• Users have praised SHI’s account managers and lauded them as transparent and helpful 

• Equipment delivery is sometimes delayed to weeks, even months 

Ingram Micro

Via: Ingram Micro

Ingram Micro is one of the largest VARs in the world, with a vast global reach and an unparalleled distribution network. They’ve uniquely positioned in the technology ecosystem as both a global distributor and solutions aggregator. 

Ingram Micro operates quite differently from traditional VARs, functioning as a "distributor-plus" with annual revenues of over $50 billion. They've evolved into a unique hybrid model where they also provide direct solutions to end customers. Their global footprint spans 200+ logistics centers across 160 countries, making them valuable for multinational deployments. 

The Ingram Micro Cloud Platform has emerged as one of the world’s largest cloud marketplaces with automated provisioning and billing for cloud services. Their Ingram Micro University provides technical training and certifications, while their Professional Services division offers white-label services that many VARs rely on for their customers.

Key features:

• Comprehensive cloud marketplace with automated provisioning and billing

• Global logistics and supply chain solutions with an extensive warehouse network

• Flexible financing options including Technology-as-a-Service programs

• Training and certification programs through Ingram Micro University

User outlook:

• Consistently praised for their extensive product availability and logistics capabilities

• Strong reputation for competitive financing options and credit terms

• Service levels vary significantly by region and product category

Core Trust 

Via: Core Trust

Core Trust operates as a specialized technology solutions provider with a unique focus on vendor consolidation and strategic IT partnerships. Unlike traditional VARs, they've built their reputation on creating relationships with a select enterprise client base.

Their model emphasizes long-term partnerships over transactional relationships, particularly in areas of cybersecurity, cloud transformation, and enterprise architecture.

Core Trust differentiates itself through its vendor-agnostic approach and its emphasis on strategic advisory services. They help organizations optimize their technology spend and streamline vendor relationships by combining technology expertise with business acumen and delivering measurable business outcomes rather than just technical solutions.

Key offerings:

• Vendor management and optimization services including enterprise vendor consolidation programs, vendor performance tracking, and SLA monitoring

• Custom benchmark reporting against industry standards along with executive-level IT advisory services

• Financial optimization with TCO analysis, IT budget planning and forecasting, and ROI tracking

User outlook:

• The platform is well-received for its strategic approach to technology partnerships

• Strong feedback on their ability to optimize technology spend

• Some clients note their services are too specialized for smaller organizations

Dicker Data

Via: Dicker Data

Dicker Data has established itself as a leading technology distributor and solutions provider, particularly strong in the APAC region. Starting in Australia, they've built a reputation for great pre-sales technical support and deep vendor relationships. They combine distribution efficiency with high-level technical expertise.

Dicker Data stands out with a focus on value-added services beyond traditional distribution. They also provide vendor-specific programs like HPE Power-Up Program expertise, Cisco certification and deployment services, Microsoft Azure specialized services, and more. 

Their approach to market penetration relies heavily on partner enablement and technical training. They also have their in-house pre-sales engineering teams with specialized solution architects.

Key offerings:

• Extensive technical solutions and services including data center infrastructure design, complex network architecture planning, and IoT implementation frameworks

• Financial services like DaaS programs, flexible payment solutions, stock rotation programs, and extended payment terms for partners

• Includes vertical-specific solutions like healthcare compliance packages, education sector bundles, and manufacturing packages

User outlook:

• The platform is said to have great tech support and pre-sales expertise

• It has a positive reputation in Australia and neighboring countries for product availability

• Businesses that rely on global operations cannot depend on Dicker Data

Insight

Via: Insight

Insight has successfully transformed from a traditional reseller into a comprehensive solutions integrator, with offerings across cloud, data center, and digital workspace solutions. The strong consulting practice and the ability to handle complex, multi-vendor solutions separate Insight from its peers. 

Insight takes a consulting-led approach and is particularly adept in complex digital transformation projects. Large-scale IT deployments are their forte, and they have also developed significant intellectual property around cloud optimization and modern workplace solutions. 

Insight’s handling of multi-vendor, multi-technology solutions sets them apart from traditional VARs. They are also known for their security offering that includes zero trust architecture implementation, security operations center (SOC) services, custom threat intelligence, and industry-specific compliance frameworks.

Key offerings:

• Provides modern workplace solutions including Microsoft 365 optimization services, virtual desktop infrastructure, automated deployment systems, and more

• Full range of cloud and data center solutions such as private cloud build-out services, data center transformation, and custom migration frameworks for legacy systems

• Automated global procurement with custom e-procurement solutions

User outlook:

• Insight gets consistently high marks for its sophisticated solution implementation

• Clients like it for its enterprise-level digital transformation services

• Some clients have complained of inferior treatment by smaller organizations

Zones.com

Via: Zones.com

Zones has carved out a pretty unique position for themselves, especially with their global reach with operations across the Americas, Europe, and Asia. With a deep understanding of the technology landscape, Zones enhances existing products from leading manufacturers such as Microsoft, Cisco, and Dell, providing the added expertise and services that ensure a smooth integration into your operations.

Their GlobalSupply+ platform is not your usual VAR procurement system. It is a full-fledged global supply chain management tool that gives real-time visibility across their worldwide inventory for IT deployments in MNCs.

Their Advanced Solutions Group has built specialized technical teams that focus on emerging technologies. Instead of the typical "here's what we have in stock" approach, they run intensive workshop sessions they call "Innovation Sessions" where they bring in technical architects to work directly with clients on custom solutions. 

Key offerings:

• Provides global supply chain solutions with specialized worldwide inventory management, custom logistics and warehousing solutions, and last-mile white-glove delivery services

• Has dedicated IoT lab services and proof-of-concept testing with edge computing design and implementation

• Managed services include 24/7 global support operations, multi-vendor environment management, and predictive maintenance services

User outlook:

• Many users appreciate their customer service that provides dedicated account managers

• Strong partner relations with vendors like Microsoft, Cisco, and HP is a boon for clients

• Some customers have complained about the constant slew of promotional emails and discounts sent to them

Connection

Via: Connection

Connection (formerly PC Connection) has evolved significantly from its original focus on PC sales and hardware distribution. What makes them particularly interesting is their transformation into a full-service VAR with unique capabilities, especially in their Technology Integration and Distribution Center (TIDC) operations.

Connection takes a vertical-specific approach, particularly in education and healthcare. In education, they've developed procurement systems that integrate with school district budgeting tools and offer specialized device programs for 1:1 initiatives. 

Connection’s TIDC facility uses automated imaging systems that handle thousands of devices simultaneously, and they've developed specialized asset tagging systems that integrate RFID technology for tracking. 

They also have custom packaging and deployment services, including specialized crating for sensitive equipment and staged rollouts for large deployments.

Key offerings:

• Specialized services for mid-market customers like rapid deployment programs and simplified managed services packages

• Proprietary tools for license compliance tracking and optimization including automated license usage tracking across departments and customized audit  reports

• End-to-end solutions for IT infrastructure management from procurement to decommissioning 

User outlook:

• Clients appreciate the breadth of services and vendor relationships

• It is lauded as one of the easier service providers to implement into your existing tech stack

• Some users feel support response times could be improved