TABLE OF CONTENTS
What is Company Swag?
Company or corporate swag is the fun, functional, or fashionable merchandise businesses give employees, customers, or partners. Branded water bottles, printed hoodies, tech gadgets, or even some offbeat desk toys with the company logo are all examples of company swag.
American advertiser David Ogilvy first used the term “swag” in 1946. To him, it meant any gift, prize, or other item shared with group members like employees, clients, or prospects. At its core, swag is a tangible extension of your brand. It’s not just “stuff”; it’s a meaningful way to show that you value your employees.
Swag isn’t limited to T-shirts or pens anymore. Today, the focus is on quality and usefulness. The goal? To connect your people to your brand while giving them something they’ll use daily.
Why Should You Hand Out Company Swag?
You might think that the tradition of handing out company swag is a modern-day marketing trick. However, its roots stretch back to the early 20th century.
Companies then began giving out calendars, matchbooks, and pens to stay top-of-mind. Over time, swag evolved from a marketing ploy into a customary practice that benefits employees, customers, and company culture.
Some other benefits of company swag include:
Swag makes life easier for employees
The new hire didn’t have to buy a laptop bag because they got a sleek branded one on day one. The remote worker could save money on their coffee budget thanks to that monthly subscription of company-branded coffee beans. See? Good swag solves problems and makes people's lives a bit easier.
When you hand out something practical, you send the message: “We’ve got your back (literally, if it’s a backpack).” This increases employee productivity and shows you care about the little things that can improve their lives.
Spreads cultural awareness
Swag is also a subtle but effective way to promote company values and culture. A T-shirt with a clever slogan or a reusable water bottle with an eco-conscious tagline will inspire people to ask questions, even outside the office.
Sure, it’s branding, but it’s also storytelling. People who proudly wear your swag become ambassadors of your culture.
Improves employee morale and retention
Handing out swag is a small yet monumental gesture that speaks volumes about how much you value your employees.
The point of swag is not the gifts.
When employees feel appreciated, their morale goes up, and with it, their loyalty to your company—regularly updating swag, like seasonal gear, makes employees feel continually cared for. Naturally, all of this helps increase employee retention.
Moreover, an independent study found that 83.6% of employees feel that recognition motivates them to succeed at work—something as simple as thoughtful swag plays a big role in that.
Read More: 8 Virtual Onboarding Best Practices for IT Teams
25 Meaningful Company Swag Ideas
Company swag works best when it’s something employees will use and enjoy! But let’s be honest: Does anyone need another coffee mug with your logo slapped on it? Probably not.
So, what makes for great swag that’s both fun and functional?
We’ve rounded up 25 creative and practical swag options that your employees will love:
Apparells
T-Shirts
T-shirts are the OG company swag—and for good reason. A soft, well-fitted tee with your brand’s logo is something people wear beyond the office.
Hoodies
Hoodies have universal appeal. They’re practical, stylish, and comfortable. They’re perfect for remote workers who want to stay warm during Zoom calls or employees braving chilly commutes. Plus, they’re one item that becomes a favorite, often outlasting trendy, seasonal clothing.
💡Pro Tip: Include a fun tagline or an inside joke on the hoodie design. It adds personality and makes it even more cherished.
Caps
Caps are lightweight, practical, and versatile. They are perfect for outdoor team-building activities, corporate events, or a casual stroll.
What makes caps unique? Unlike bulkier swag, caps travel well. Going on vacation? Toss it in the suitcase. Heading to a baseball game? It’s already on your head. Your logo gets exposure in places you might not even think of!
Socks
Socks are probably one of the most underrated company swag items. They’re practical, everyone needs them, and theft can be stylish. A pair of branded socks with cool patterns or your logo adds personality to an otherwise dull outfit.
If possible, make your socks seasonal! Holiday-themed socks with festive branding are always a hit and show that you share the celebratory mood.
Winter wear
Another super-practical corporate swag idea is gifting winter wear. Puffer jackets, scarves, and beanies—winter wear—are high-value, high-impact swag employees genuinely appreciate. It’s a lifesaver for those commuting on frosty mornings or working in chilly spaces.
Work Equipment
Remote work kits
Remote work kits make for some of the best corporate gifts.
These kits include a webcam cover, a mouse pad, a notebook, or maybe branded blue-light glasses. These essentials make remote work easier, and send a message to your team that you understand their needs.
Thoughtful kits also save employees the hassle of buying these items while creating a uniform remote work experience. Plus, it’s a great way to welcome new hires to your company.
Pens or stationery
Despite the invasion of tech everywhere, pens, sticky notes, and notebooks are not going anywhere.
Besides being functional, a high-quality pen or a good notebook feels personal. Employees jotting notes during meetings or brainstorming sessions will undoubtedly appreciate the convenience.
Stationery is low-cost but high-impact. It's a practical gift; it also feels like a keepsake when thoughtfully designed.
Sound Accessories
Branded headphones, earbuds, and Bluetooth speakers make excellent swag.
These are even more appropriate for remote employees, who sometimes have to attend meetings and get stuff done in noisy environments. Noise-canceling headphones cut distractions for remote workers, while portable speakers can liven up team retreats.
Plus, audio gear is undeniably cool!
Laptop bags
A sturdy, branded laptop bag is essential for employees who commute or travel for work. The right bag combines durability with style, which makes it both fashionable and useful.
Modern laptop bags often feature anti-theft designs and USB charging ports, which make them even more appreciated by employees on the go.
Wireless chargers
Wireless chargers are the perfect desk accessory. Their compact design helps eliminate the chaos of tangled cords. They’re also an ideal gift for those whose batteries are always at 20%, helping to keep your employees' devices juiced up throughout the day.
It’s a simple but powerful upgrade to their workspace, and since it’s always in use, it’s a constant reminder of your brand’s thoughtfulness.
Wellness and Self-Care Items
Yoga mats
A branded yoga mat invites employees to prioritize health and wellness. This swag encourages balance in employees’ lives during a quick stretch or a virtual yoga session.
Yoga also reduces workplace stress and increases productivity. This makes it a win-win for both employees and employers.
Essential oil diffusers
Essential oil diffusers can calm any workplace and smell like a temple. These little devices are perfect for home offices or even workplace break rooms.
We believe diffusers are among the best items to hand out as swag. They signal that you care about employees’ mental health, not just their performance, making them a thoughtful gift. Bonus points if you include a starter set of oils!
Coloring books
Coloring is a proven stress reliever, and adult coloring books are a fun and relaxing way to unwind during breaks. However, pairing them with branded markers or pencils will work for the full effect.
Self-care gift boxes
These little boxes pack a little bit of everything. Boxes filled with goodies like candles, teas, skincare items, and snacks are the best “treat yourself” swag. They’re perfect for employee appreciation events or to celebrate milestones.
Employees love these boxes as well because they feel personal and luxurious. Plus, they’re easily customizable to include items you want.
Fitness gear
Regular physical activity has been linked to a 15% increase in workplace performance. Swag that supports fitness is a productivity booster!
From resistance bands to branded water bottles, fitness gear encourages employees to stay active. It’s motivational and works for everyone, even if they’re starting a fitness journey
💡Pro Tip: Pair fitness swag with wellness challenges or virtual fitness sessions to amplify their impact.
Office and Desk Essentials
Branded desk plants
Desk plants, such as succulents or air plants, are adorable and boost mood and productivity. A branded pot adds a personal touch, ensuring your logo becomes part of the employee’s daily environment.
A study has found that plants in the office can increase productivity by up to 15%. That’s one small plant, one big impact!
They also improve air quality and reduce stress. Moreover, They’re low-maintenance, so even non-green thumbs can enjoy them.
Magnetic desk organizers
Cluttered desks, be gone! Magnetic desk organizers keep office supplies—paper clips, pens, sticky notes—neatly in place. Add your logo, and you have a functional and aesthetically pleasing gift.
It saves time spent searching for lost items and makes workspaces look polished. Bonus: These organizers double as stress relievers—sometimes, organizing small items is surprisingly therapeutic.
LED desk lamps with USB ports
Modern desk lamps do more than illuminate. They're targeted at multitaskers with adjustable brightness settings and built-in USB ports. Lamps—branded or not—make your workspace look and feel better.
Good lighting reduces eye strain, so it’s the perfect swag for anyone working late nights.
USB-powered mug warmers
No one likes lukewarm coffee. Keeping your coffee warm also keeps your spirits high! (just sayin’)
A USB-powered mug warmer keeps drinks at the perfect temperature. Branded versions are desk-friendly and always appreciated.
Gifts like this show that you understand the little things that make work days better—busy professionals who lose track of their coffee while working will love them.
Mini air purifiers
Mini air purifiers improve air quality by filtering dust and allergens, creating a healthier and more comfortable work environment. They also reduce airborne pollutants by up to 90%, making them a small investment with big health benefits.
Gourmet Treats and Edibles
Custom coffee blends
Get your employees a premium blend and save them a trip to Starbucks every morning.
A custom coffee blend with your company’s branding is a perk employees will use and savor. To humanize the product, add a witty label or a personalized message.
💡Pro Tip: Coffee beans stay fresh for up to two weeks after roasting. Include storage tips to make this gift even more valuable.
Branded popcorn kits
Who doesn’t love a good snack? Popcorn kits with your company logo make for a fun, shareable treat. They’re perfect for team movie nights or virtual events.
These kits bring a little joy to break times, and their witty packaging keeps your branding in sight.
Branded cookie boxes
A box of gourmet cookies—individually wrapped and branded—yum! It is a great way to show appreciation during holidays, team celebrations, or just because.
Add a mix of flavors so that there’s something for everyone. Pair them with a thank-you note, and the gift becomes even sweeter.
Mini coffee makers
Mini coffee makers are some of the best desk accessories for coffee lovers. Compact and efficient, they let employees make café-quality brews without leaving their desks. The gift becomes more complete when paired with your custom coffee blends.
This high-value swag shows you’re willing to invest in their happiness. It’s a gift that keeps on giving—every single day.
Chocolate boxes
Chocolate boxes are a classic, indulgent treat. Consider including unique flavors or locally sourced chocolates for an added thoughtful touch.
Chocolate is also a universal symbol of appreciation and joy. It’s great for celebrations, rewards, or lifting spirits during a busy workday.
Dark chocolate has been linked to increased serotonin levels, making it a scientifically proven mood booster. Now, that’s a sweet gift with benefits!
Must Read: 10 Best IT Asset Management Software for Distributed Teams
Company Swag Best Practices
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Prioritize quality over quantity
No one wants flimsy swag that falls apart after a week. And the main purpose of swag is to be helpful. The harsh truth is that most employees don’t want to be emotionally attached to your company. Don’t choose swag based on sentimentality alone.
Quality swag reflects the value your company places on its people. It shows you care about their experience, not just about adding your logo on something.
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Personalize swag gifts for greater impact
Generic swag is fine, but personalized swag leaves a mark. Consider adding employees' names to water bottles, notebooks, or apparel. For milestone gifts or anniversaries, go even further—include a heartfelt note or tailor the swag to individual preferences.
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Involve employees in the swag selection process
Who knows better what employees will appreciate than the employees themselves? Involve your team in the swag selection process—through surveys, polls, or a dedicated “Swag Committee.”
This means you’re choosing relevant and desirable items. It also eliminates guesswork and reduces the chance of unused swag piling up.
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Donate leftover swag to local shelters and charities
Not all swag gets distributed, especially after events or campaigns. Instead of letting it gather dust in a storage closet, donate leftover items to local shelters, food banks, or non-profits.
It’s a feel-good move for your brand and employees; you’re doing good for the community.
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Partner with reliable business swag vendors
Partnering with the right vendors is critical to gift quality corporate swag.
Workwize, an IT hardware lifecycle management solution, simplifies ordering branded swag for all your global employees and offers comprehensive IT hardware lifecycle services from procurement to disposal.
You can choose from various swag items and receive on-time deliveries.
Order Customized Swag With Workwize
Company swag mirrors your company values. Don’t neglect it as just a “nice-to-have.”
Workwize offers a single platform for equipping your employees with 40+ IT equipment, including swag items with your company logo. And the best part? Teams can deliver them globally to 100+ countries while maintaining complete IT control. Book a Workwize Demo now and see how to equip your remote employees.
