One thing remains constant as workplaces evolve—whether fully remote, in-office, or hybrid—the need to build connection and loyalty.
Company swag is the hero of engagement strategies that often flies under the radar. Be it a welcome kit for new hires, branded apparel for your team, or memorable gifts for top clients, great swag leaves a mark.
But let’s face it—not every item you hand out as swag is created equal. The challenge lies in finding items that are not only practical but also meaningful, items that employees will use and cherish.
This article will explore 25 swag ideas and best practices for using leftover swag. Read on.
Company swag is branded merchandise you offer to employees, clients, or partners to build connections and market your brand.
Swag has evolved from simple promotional items to meaningful gifts that enhance employee morale, productivity, and retention.
Good swag should be practical, high-quality, and in line with your company's core values
Some good business swag ideas include branded apparel (T-shirts, hoodies), work essentials (laptop bags, wireless chargers), wellness items (yoga mats, essential oil diffusers), and gourmet treats (custom coffee blends, chocolate boxes).
Personalizing swag or involving employees in the selection process makes a stronger impact and increases emotional attachment.
Donating leftover swag to local charities is a great way to give back while promoting sustainability.